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The Customer-Base Audit: The First Step on the Journey to Customer Centricity The Customer-Base Audit: The First Step on the Journey to Customer Centricity by Peter Fader,Bruce G. S. Hardie,Michael Ross

The Customer-Base Audit: The First Step on the Journey to Customer Centricity

by Peter Fader,Bruce G. S. Hardie,Michael Ross


ISBN 13: 9781613631607

Format: Paperback (218 pages)
Publisher: Wharton School Press
Published: 01 Nov 2022

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